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Market Assessment
TCI has handled a variety of market assessment studies. These include:
- Business Research
- Assessment of Market Potential
- Market Entry Strategies
- Value Enhancement
- Distribution and Marketing
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Example Projects include:
Plastic Additives
On behalf of a European producer of specialty additives, TCI investigated opportunities for technically advanced dispersing agents for fillers and pigments in thermoplastic resins. Unmet needs and market potential were determined. Based on over 50 interviews and visits to thermoplastic resin processors, compounders, masterbatchers, and pigment producers, we identified clear unmet needs for superior dispersing agents. TCI advised its client as to which markets to focus on and suggested market entry strategies. Our client is proceeding along suggested lines.
Specialty Chemicals
For a Japanese client, TCI assessed the glutaric acid business in the US. Suppliers and major customers were identified. Glutaric acid is unique and has many possible applications. However, due to limited availability and high cost, most applications are either “potential” or are quite small in volume
Pressure Sensitive Adhesives
For a client considering broadened participation in advanced PSAs, TCI was commissioned to develop a global data and information base concerning the use of PSAs in the medical and wound healing businesses. Based on the study findings and our conclusions, TCI recommended several proactive steps to enable more effective marketing of the client’s line of products, changes to the client’s organization, and strategies to capitalize on identified opportunities to serve the medical and wound healing PSA businesses.
Neonatal Hepatitis Diagnostic Test
TCI determined the potential for a non-invasive neonatal diagnostic test for jaundice on behalf of the Japanese technology developer. After a careful review of medical diagnostic practices, we identified opportunities for this diagnostic test in neonatal hepatitis and also for diagnosing adult hepatitis, liver function disorders associated with cholesterol-reducing drugs, and work force-related exposure to chemicals.
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